Life as a growth hacker
Discover a new week learning as a Growth Hacker with Carolina.
Week 1
In this journey of living in Finland, I started with a new adventure… Becoming a growth hacker intern at Evergreen, and one week so far has been a very rewarding experience. Why?? Every day is an opportunity to have new ideas to find solutions to create something new.
My week startedmeeting the team and learning a bit more about the company. In case you don’tknow this amazing start-up, I introduce you to Evergreen,a peer-to-peer recognition app for Slack and Teams that helps recognize a jobwell done in the workplace while planting trees for the planet.
As a growthhacker, I need to work to achieve certain goals, and for doing that I need tolearn, practice, do some research, test, having ideas, Sisu (you might know it's a finnish word for the strength of will, determination, perseverance) and areminder that every action impacts something. After all, as it is said inEvergreen, Forward is Forward.
Every day Ilearned something new about the tech stack, which at first made me realize thatwhatever I think I knew was still not enough.
Like every new employee, I have been meeting the team, which I am so grateful for because they have been so friendly and helpful with every question I have asked. I feel super excited about this experience because I have the chance to support Evergreen in its grow and making an impact on the planet.
Week two coming soon!
Cheers,
Growth hacker, Evergreen
Week 2
Being a Growth Hacker implies many skills and so far the most important thing is learning. This last week was all about that.
Learning more about Growth Hacking, how should I do it, what are the steps, how it impacts the culture of the company, and much more. But, also it was a wake-up call for me that growth hacking is not only marketing, and for my inner marketer, this was tough. Tough, in the sense that I need to challenge my ideas or hypotheses, by not thinking only asa marketer, but with the growth hacker mindset.
Besides that, I learned about Evergreen; the goals, the objectives, how things are being done, what are some things coming up later, and more.
Moreover, I started my first documentation and experimentation, and if you really want to know what the best learning of the week was, I would say: Growth hacking is a try & failure process, it might not be easy nor fast, but you should try things to know if they work out.
On top of that: just my last insight of the week is that working in a start-up requires close collaboration with everyone in the team, and for growth, we need to share the journey towards it together.
I'm looking forward to the next weeks and continuing to share my insights. Stay tuned for more growth hacking updates!
Cheers,
Growth hacker, Evergreen
Week 3
Hi, welcome to my third week as Growth Hacker at Evergreen. 🤩
This week, I learned more about different things.
First, the importance of settling things down. Growing a company is not only in charge of one person is continuous teamwork. To grow, first, we need to set some basic information about which growth we want to achieve, our main objectives, which are our Ideal customers, which OKRs (Objective Key Results), and the milestones we will have to measure our success. So, we need to communicate with the team and build together this basement of information. And that is what we did.
The next learning is about the importance of experimentation and the documentation process.
You might be thinking... what is this?
Well as part of the daily activities of a Growth Hacker, we do some little experiments that will help the company to escalate or grow, and it can be something related to marketing, sales, or the product itself. And the documentation is a way to keep track of these experiments, so you can measure if this works or not, and have a file with all that you are trying for future purposes. But the most important thing of the documentation and experimentation process is not the outcome as we might think... It is about the learning analysis in both failures and victories of your experiment.
All this made me realize that similar way as in life, in growth Hacking you get to learn even when you fail, but if you fail or succeed you will have actionable based on that learning. So at the end of the week, I identified what didn’t work and what was a good move and just learn from it.
Also this week I learn other things, I coped with impostor syndrome and I needed to reach out to the community of Growth Hackers in Herizon, and what I learned is that is fine to ask for help and that there will be always someone to cheer you up, but mostly that Growth Hacking is a process, that you need to test, try, learn and repeat again, and especially don’t be so hard on yourself.
So all that said, now I'm looking forward to the next to share my next week’s insights.
Stay tuned for more growth hacking updates!
Cheers,
Growth hacker, Evergreen
Week 4
Hi!
I am Carolina and I just wanted to share with you, how has it been my fourth-week experience as Growth Hacker Intern at Evergreen.As I have mentioned before, growth hacking needs you to have so many skills, one of them being adaptability.
Working as a Growth Hacker, you need to be up to date with all the trends related to your company and you need to be aware of all that is happening in the digital world and more. Why? Because your users/clients are out there, and that knowledge will allow you to find opportunities to adapt.
Last week, was about that. I dug deep in, and I found something that could work well for Evergreen related to SEO, then by learning more about the trends, and topics related to our Ideal Customer Persona and adapting them to our website, we did some changes to increase our traffic.
This experiment we did, is only an example of adaptability, but it applies to everything, from the use of ChatGPT for an outline, adopting a platform for the creation of content, creating a new feature for the product, or diversifying the portfolio according to needs of the market, listening ideas of the team and more.
If we want to grow, we should adapt, think outside of the box, take brave steps forward, and do an analysis of the learnings of every outcome we have. The truth is that, there is no easy way to grow, without it!
Stay tuned for more growth hacking updates!
Saludos,
Growth hacker, Evergreen
